What is Mobile First Website and Why It is Important?
Mobile has changed the way the world works. It touches each side of life. For most people, the mobile screen is the first thing they see when they wake up and the last thing they see before going to bed. So, to mention that it’s important for business would be an irony. Despite this well-known fact, many business owners continue to design and develop websites for desktops and then try to make them work well on mobile. Whereas in reality, it ought to be the opposite way round.
Mobile will ultimately be the way you provision most of your services.
Mobile is no more a trend, rather, it has become a lifestyle.
Take a glance around and you’d see almost every person tapping, scrolling, and clicking on their smartphone. As of February 2020, there have been over 3.5 billion smartphone users across the world, constituting over half the population. And this number isn’t here to stop, you’ll see it skyrocketing with every passing day.
51% of the population access the web only from their smartphones. By 2025, that number is predicted to leap to 72.5%. So, if you’re not designing for mobile,you are way behind the world. With a huge traffic coming to your website from mobile devices, it’s now all the more important to make sure that your site is compatible with mobile devices. As a business owner, you can’t just sit there and watch the new trend upturn. Mobile usage is only getting to increase and only a mobile-first approach can help you in this upcoming revolution of the digital world.
What is It?
The mobile-first website concept first came into the limelight in 2010 when Google decided to focus more on mobile users.
Eric Schmidt, CEO Google at that time said;
“ What’s really important right now is to get the mobile architecture right. Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile-first. ”
The reason was quite simple. Small screens have limited space. So, when you design for them, you choose selective and targeted information to save your audience from distraction and extra fluff.
In other words, the mobile-first approach helps you to create a website design that is not just usable on mobile devices but is optimized for mobile devices, ensuring that your user experience goes seamless.
Why Is Mobile-First Development Important?
Mobile-first web design makes sure your website is responsive to customers on various platforms.
Starting small and condensing your website’s content and information for mobile screens makes it easier to add more features as you scale up to bigger screens.
Impressive User Experience
Giving your user a good and lasting experience is everything. The days of desktop superiority are over, the most important benefit of the mobile first website is that it attracts the majority of users. The number one rule of marketing is to know your audience and since the percentage of mobile users in this world is increasing by every passing day, making up the bulk of internet traffic,it makes complete sense to start designing using mobile screens.
Boost Your Conversion Rate
Conversion rate decides the success rate of a marketing strategy. You not only just want to achieve brand awareness but you also want the conversion of an aware potential market into your loyal customers. As the number of mobile users is far more than desktop users, the conversion rate boosts highly the moment you start taking that side of your business in account.
Google Made Mobile-First Indexing as Default
On 1st July 2019, Google made a major announcement that mobile-first indexing would become the default for ranking websites. So, if you want to stay relevant in these changing times, you need to evolve and adopt a mobile-first approach.
Prioritized Content
Mobile-first website design forces website designers to prioritize information. Due to the less space, you pick and choose the most important and relevant content to include. This helps you eliminate unnecessary wordy content making your website designs cleaner, more efficient, and more concise. In practice, a mobile-first website makes you a better website designer.
Less Buggy
Mobile websites are simpler with simple codes as compared to desktop sites. Converting a desktop site into a mobile site is complicated as you have to reorganize the complex code on mobile. Whereas, if you choose a mobile-first approach,beginning with simple mobile code, it ensures all your design elements will work on mobile devices because that’s what it’s built for!
Faster Load Times
The more content you’ve got on your website, the longer it’ll take to load. Once you start with a desktop site, you put together the photographs, videos, long-form content, and graphics. While all this data makes your website pretty, it could slow down your mobile site’s performance.
After you manage to fix all the content in the smaller screen, it will still take lots of time to load on your mobile site. Whereas, If you begin with mobile design first, you’ll limit the content that appears on the page and speed up load times.
What are you waiting for, Aren’t you Interested in building a Mobile website?
If you’re running a business for a long time without a mobile website and have just realized the importance of a mobile website for your business, allow our professional web developers to streamline your web experience. We’ll create a feature-rich, flawless website that communicates through appealing visuals and intriguing content based on your company’s needs.
Just drop an email at hello@techtix.co to contact the specialists in our team and get started with a full-fledged professional website for your business in very economical packages!
